**Revenue was essentially flat: $11,243,300 in FY2024 and $11,238,378 in FY2025, a change of –$4,922 (–0.04%).** That small net figure hides a large volume decline that price and mix offset almost exactly.

| Driver | Impact | What it means |
|---|---|---|
| Volume | **–$395,416** | Total units fell 3.5%, from 176,462 to 170,256 cartons. |
| Price | **+$255,578** | Like-for-like price per carton rose in most lines. |
| Mix | **+$134,916** | Units shifted toward higher-priced segments, so the average price per carton rose from $63.72 to $66.01 (+3.6%). |
| **Net** | **–$4,922** | The three effects sum exactly to the net change. |

**Method.** I worked at the product family × segment level, which gives 18 lines. All lines are sold in cartons, so units are comparable.
- **Volume:** the change in total units, valued at FY24 prices and spread across lines in their FY24 proportions.
- **Mix:** each line's unit change beyond that proportional share, valued at FY24 price.
- **Price:** (FY25 price – FY24 price) × FY25 units.

**By segment**

| Segment | Revenue change | Price | Volume | Mix |
|---|---|---|---|---|
| Enterprise | –$748.6K | +$98K | –$220K | –$627K |
| Mid-Market | +$334.8K | +$115K | –$142K | +$362K |
| SMB | +$408.8K | +$43K | –$33K | +$399K |

**By product family**

| Family | Revenue change | Price | Volume | Mix |
|---|---|---|---|---|
| Print Consumables | +$82.8K | +$125K | –$128K | +$86K |
| Breakroom | +$53.3K | +$28K | –$46K | +$71K |
| Filing and Storage | +$2.8K | +$15K | –$49K | +$36K |
| Paper | –$19.5K | +$167K | –$101K | –$85K |
| Desk Accessories | –$34.6K | –$44K | –$32K | +$41K |
| Writing Instruments | –$89.8K | –$36K | –$40K | –$14K |

**Takeaways**
- **Enterprise is shrinking.** Enterprise units fell in every family, about 8% overall. Enterprise is also the lowest-priced segment in each family, so the units lost there were the cheapest. In this calculation, Enterprise's lost units show up as negative mix and the Mid-Market and SMB gains show up as positive mix.
- **Price is concentrated in Paper and Print Consumables.** Together they account for about $292K of price gain, which is more than the company total. Paper's price effect (+$167K) is the largest and is mostly Enterprise and Mid-Market.
- **Price fell in Writing Instruments and Desk Accessories.** The price effect was negative in both families, about –$80K combined, so those lines lost price as well as volume.
- **Paper is the exception on mix.** Its mix effect is –$85K because Enterprise Paper lost the most units, about 7,700 cartons.

Two caveats. The mix figure depends on how I defined volume and mix: valuing units at FY24 prices and treating the total unit change as pure volume. A different grouping, such as family only, would move some value between mix and price. The split also treats segment as a mix dimension, so Enterprise-to-SMB shifts count as mix rather than price.